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M. BOOTH HEALTH LLC
NEW YORK, NY, 10017
UnclaimedClaim this profile (free)
Other Than Small Business
Subcontracting experience
2 records from government sources. Past participation is not evidence of current teaming interest.
| Role | Agency | Description | Vehicle | Obligated | Action date | Period |
|---|---|---|---|---|---|---|
| Subcontractor | Department of Health and Human Services | TASK 1: DEVELOP OVERALL STRATEGY FOR ADVANCING PROGRAM PRIORITIES THROUGH THE NEWS MEDIA AND OTHER COMMUNICATION CHANNELS. CONTRACTOR SHALL DEVELOP OVERALL NEWS MEDIA STRATEGIES FOR ADVANCING NCHHSTP PRIORITY OBJECTIVES, AS WELL AS PROVIDING ONGOING STRATEGIC COUNSEL ON EMERGING NEWS MEDIA OPPORTUNITIES AND CHALLENGES, WHICH MAY REQUIRE MODIFICATION TO PROACTIVE OR REACTIVE STRATEGIES. THIS WILL REQUIRE PERIODIC FACE-TO-FACE MEETINGS AND WEEKLY COORDINATION AND COMMUNICATION WITH THE NCHHSTP NEWS MEDIA TEAM.
TASK 2: IMPLEMENTATION OF SELECTED NEWS MEDIA STRATEGIES FOR EACH PROJECT IDENTIFIED, INCLUDING THE ELECTRONIC DISTRIBUTION OF MATERIALS AS NEEDED. THE CONTRACTOR WILL BE RESPONSIBLE FOR IMPLEMENTING SELECTED STRATEGIES AND TACTICS FROM THE FOLLOWING LIST, NOT TO EXCEED 10 ACROSS PROJECTS IN ANY ONE-MONTH PERIOD, WHICH MAY INCLUDE:
€¢ DEVELOPING TACTICAL PLANS
€¢ DRAFTING MESSAGES AND OTHER NEWS MEDIA MATERIALS (I.E., PRESS RELEASES, FACT SHEETS, GRAPHICS, ELECTRONIC PRESS KITS )
€¢ FORMATTING (INCLUDING 508 COMPLIANCE) OF MEDIA MATERIALS
€¢ MEDIA TRAINING OF CDC SPOKESPERSONS (1-2 TRAININGS PER CONTRACT PERIOD)
€¢ DENTIFICATION OF KEY THIRD-PARTY SPOKESPERSONS WHO SHOULD BE ENGAGED, AND ASSESSMENT OF KEY ISSUES AND OBJECTIVES FOR THIRD-PARTY ENGAGEMENT (CONTRACTOR WILL NOT BE REQUIRED TO IMPLEMENT THIRD-PARTY ENGAGEMENT, BUT RATHER ONLY TO ASSESS KEY ISSUES AND STAKEHOLDERS)
€¢ LOGISTICAL SUPPORT FOR PRESS CONFERENCES AND TELEBRIEFINGS
€¢ COMPILING QUANTITATIVE AND QUALITATIVE COVERAGE REPORTS AND MESSAGE ANALYSIS
€¢ RECOMMENDATIONS FOR HOW OUTCOMES AND LESSONS LEARNED IMPACT LONG-TERM STRATEGIC OBJECTIVES AND ONGOING MEDIA STRATEGY AND/OR THIRD-PARTY ENGAGEMENT
TASK 3: DAILY MONITORING OF THE NEWS MEDIA AND ADVOCACY DISCUSSIONS SURROUNDING KEY ISSUES IMPACTING NCHHSTP. USING DAILY MONITORING SYSTEMS THAT ARE COMPREHENSIVE IN PICKING UP ALL RELEVANT DISCUSSIONS, BUT COST-EFFECTIVE AND EFFICIENT IN ELIMINATING IRRELEVANT COVERAGE.
TASK 4: ENVIRONMENTAL ANALYSIS AND ISSUES MANAGEMENT:
A) TO IDENTIFY BOTH OPPORTUNITIES AND THREATS TO NCHHSTP PREVENTION POLICY AND PROGRAM OBJECTIVES, CDC REQUIRES IN-DEPTH ANALYSIS OF THE MEDIA AND ADVOCACY ENVIRONMENT SURROUNDING ITS PROGRAMS. UPON REQUEST, THE CONTRACTOR SHALL DEVELOP QUANTITATIVE AND QUALITATIVE ANALYSES OF THE MEDIA COVERAGE, AND QUALITATIVE ASSESSMENT OF ADVOCACY DIALOGUE, SURROUNDING NCHHSTP PROGRAMS OVERALL, AS WELL AS ISSUE-SPECIFIC ANALYSES. COMPREHENSIVE ENVIRONMENTAL SCANS SHALL BE DEVELOPED ON THREE NCHHSTP DIVISIONS EACH YEAR, AND MAY BE REQUESTED ON ADDITIONAL SPECIFIC PROGRAMS OR ISSUES PERIODICALLY (UP TO 3 PER YEAR). ANALYSES SHOULD BE BASED UPON SOURCES MONITORED IN TASK 3.
B) ADDITIONALLY, AS ISSUES ARISE, CONTRACTOR WILL DEVELOP AND IMPLEMENT A RESPONSE STRATEGY, WHICH MAY INCLUDE ISSUE ANALYSIS, RECOMMENDED TACTICS, MESSAGE DEVELOPMENT, MATERIAL DEVELOPMENT, AND MEDIA OUTREACH. 0516300001 Parent award context Parent award agency: Department of Health and Human Services · Centers for Disease Control and Prevention Parent award NAICS: 541613 Parent award performance state: DC Parent award description: IGF::OT::IGF FOR OTHER FUNCTIONS DHAP STRATEGIC COMMUNICATION AND INFORMATION MANAGEMENT SUPPORT SERVICES View parent award on USAspending | HHSD2002015M88151BUSAspending | $13,169,193 | Jul 12, 2024 | — – — |
| Subcontractor | Department of Health and Human Services | TASK 1: PROJECT MANAGEMENT
-1.1 KICKOFF MEETING
-1.2 MONTHLY WORK PLANS AND WORK TIMELINE OVERVIEW
-1.3 MONTHLY ACTIVITY REPORT, ONGOING ACCOUNT MANAGEMENT
-1.4 ROUTINE PROJECT STATUS CONFERENCE CALLS, QUARTERLY PROGRESS CALLS
TASK 2: ISSUES MANAGEMENT
-2.1 REAL-TIME ALERTS, ENVIRONMENTAL SCAN, AD HOC TOPIC-BASED SCAN
2.2 UP TO 8 IM PLANS OVER THE YEAR OR STRATEGIC COUNSEL AND SUPPORT TO MAXIMIZE DHP IM STAFF MEETINGS
-2.3 UP TO 15 MATERIALS OVER THE YEAR TO SUPPORT IM STRATEGY (E.G., TALKING POINTS, Q&AS, FACT SHEETS, BACKGROUNDERS, STATEMENTS, WEB CONTENT, EMAILS WITH STRATEGIC COUNSEL)
TASK 3: STAKEHOLDER COMMUNICATION, ENGAGEMENT, PRODUCT DEVELOPMENT
-3.1 STAKEHOLDER ASSESSMENT (1 PER YEAR)
-3.2 1 PARTNER ENGAGEMENT STRATEGY
-3.3 UP TO 25 MESSAGES OR MATERIALS OVER THE YEAR TO SUPPORT PARTNER STRATEGY (E.G., ISSUE BRIEFS, MESSAGE PLATFORMS, SOCIAL MEDIA INFOGRAMS, FACT SHEETS, TALKING POINTS, DCLS, EMAILS WITH STRATEGIC COUNSEL)
TASK 4: STRATEGIC COMMUNICATION PLANNING, MESSAGES, AND PRODUCT DEVELOPMENT
-4.1 1 2021-2022 STRATEGIC COMMS PLAN; ONGOING STRATEGIC COUNSEL
-4.2 SUPPORT FOR UP TO 40 STRATEGIC COMMUNICATIONS PRODUCTS OR ACTIVITIES OVER THE YEAR, AS REQUESTED BY DHP (E.G., DELIVERABLES SUPPORTING JURISDICTION SUCCESS STORIES, PROGRESS BRIEFS, TOPIC- OR MILESTONE-SPECIFIC MATERIALS, SUPPORT FOR VIRTUAL EVENTS OR PRESS ANNOUNCEMENTS)
-4.3 DHP LEADERSHIP SUPPORT IN ADVANCE OF UP TO 3-5 HIGH-PROFILE SPEAKING EVENTS (E.G., STAKEHOLDER ENGAGEMENT RECOMMENDATIONS, MESSAGING, COUNSEL, Q&A PREP, KEYNOTE SPEECHES, POWERPOINT PRESENTATIONS); OR SPOKESPERSON TRAINING SESSIONS (UP TO 5 OVER THE YEAR)
-4.4 SUPPORT AND STRATEGIC COUNSEL FOR DHP SOCIAL MEDIA ENGAGEMENT 0517500001 Parent award context Parent award agency: Department of Health and Human Services · Centers for Disease Control and Prevention Parent award NAICS: 541613 Parent award performance state: VA Parent award description: DHAP STRATEGIC COMMUNICATIONS ISSUES View parent award on USAspending | HHSD2002015M88151BUSAspending | $3,138,177 | Feb 11, 2022 | — – — |
Contract vehicles are shown only when present in the source record. Linked award numbers and vehicles open the authoritative record on USAspending.gov.
Government-sourced data comes from SAM.gov, SBA and USAspending.gov and is attributed to its source. Items marked company-reported were provided by the company and are verified by FedSub only where labeled. FedSub is a private company and is not affiliated with SBA, GSA/SAM.gov, or any government agency.