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ALTERA LLC
YEREVAN
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Subcontracting experience
1 record from government sources. Past participation is not evidence of current teaming interest.
| Role | Agency | Description | Vehicle | Obligated | Action date | Period |
|---|---|---|---|---|---|---|
| Subcontractor | Agency for International Development | THE SUBCONTRACTOR WILL DEVELOP AND IMPLEMENT A COMMUNICATION CAMPAIGN DURING THE NINE-MONTH PERIOD AFTER CONTRACT AWARD (ESTIMATED OCTOBER 2021 €€Œ JUNE 2022) SUPPORTING THE PSRC AND MTAI TO INCREASE PUBLIC AWARENESS FOR THE PROCESS OF THE ELECTRICITY MARKET REFORMS UNDERWAY IN ARMENIA.
THE SUBCONTRACTOR IS EXPECTED TO BE A MEDIA AND COMMUNICATION COMPANY WITH EXPERIENCE IN DESIGNING AND IMPLEMENTING COMMUNICATION CAMPAIGNS IN DIFFERENT SECTORS, I.E., DEVELOPMENT, PRODUCTION AND DISSEMINATION OF COMMUNICATION MATERIALS INCLUDING BUT NOT LIMITED TO TV PROGRAMS AND VIDEOS, DEVELOPMENT AND POSTING OF THE QUIZZES AND SURVEYS, WEBSITE EDITING, AS WELL AS DEVELOPING AND CONDUCTING TRAININGS FOR JOURNALISTS.
THE SUBCONTRACTOR WILL BE RESPONSIBLE FOR WORKING CLOSELY WITH THE MLET TEAM, PSRC AND MTAI TO DEVELOP AND IMPLEMENT A COMMUNICATION CAMPAIGN ACCORDING TO THE COMMUNICATION PLAN TASK 1C. THE COMMUNICATION PLAN SHALL CLEARLY DEFINE AND PREPARE FIVE €€Œ SIX OBJECTIVES, ACCURATE, AWARENESS-RAISING MESSAGES ON THE REFORMS AND COMMUNICATE THEM TO THE TARGET AUDIENCE.
THE COMMUNICATION CAMPAIGN SHALL INCLUDE BUT NOT LIMITED TO THE FOLLOWING FOUR COMPONENTS (THE SUBCONTRACTOR CAN PROPOSE COMPONENTS WITH MORE EFFECTIVE OPTIONS):
I SERIES OF TV PROGRAMS
THE PROGRAMS SHALL BE DEVELOPED AND BROADCASTED TO EXPLAIN THE EXISTING ELECTRICITY MARKET, CURRENT GAPS AND THE REFORMS FOR NEW ELECTRICITY MARKET. EACH 20-MINUTE PROGRAM WILL INCLUDE SUCH COMPONENTS AS REPORT, INTERVIEW, INFOGRAPHICS, ANIMATION. THE PROGRAMS SHALL BE BROADCASTED BY TV CHANNELS WHICH HAVE NATIONAL COVERAGE (TO BE SELECTED BY THE SUBCONTRACTOR). THE NUMBER OF PROGRAMS SHALL BE FIVE. EACH PROGRAM SHOULD BE RE-BROADCASTED. WHEN DESIGNING THE PROGRAM, THE POSSIBILITY OF EXTRACTING SHORT VIDEOS FOR CIRCULATING IN SOCIAL NETWORKS SHALL BE ENSURED. THESE VIDEOS WILL BE SHORT, VISUALLY ATTRACTIVE, AND HAVE CLEAR MESSAGES AND SUB-TITLES. A MINIMUM OF 10 SHORT VIDEOS (UP TO 30 SECONDS) SHALL BE PRODUCED AND CIRCULATED IN SOCIAL NETWORKS.
II PUBLIC SERVICE ANNOUNCEMENT
THE SHORT VIDEO (TWO MINUTES OR LESS) WILL CLEARLY EXPLAIN THE ESSENCE OF THE REFORM AND THE ACTIONS OF THE TARGET AUDIENCE. THE VIDEO WILL BE BROADCASTED BY TELEVISION AND DISSEMINATED ON ONLINE PLATFORMS, WHERE FURTHER DETAILS (IN TEXT FORMAT) ABOUT THE REFORMS WILL BE PROVIDED.
III MEDIA RELATIONS
TWO IN-PERSON TRAININGS FOR UP TO THIRTY JOURNALISTS IN ORDER TO PROVIDE A PLATFORM FOR DISCUSSIONS AMONG EXPERTS AND JOURNALISTS, AND TO FOSTER QUALITY COVERAGE ON THE TARGET ISSUES. EXPERTS WILL EXPLAIN THE REFORMS, CURRENT CHALLENGES AND ACTIVITIES, AND WILL ANSWER THE JOURNALISTS€„¢ QUESTIONS. IT IS RECOMMENDED TO ORGANIZE THE TWO TRAININGS FOR THE SAME GROUP OF JOURNALISTS, SO THAT THEY PREPARE QUESTIONS AS A FOLLOW-UP TO THE FIRST TRAINING AND DISCUSS THEIR REPORTS AND ARTICLES DEVELOPED WITH THE EXPERTS DURING THE SECOND TRAINING. THERE MAY BE A FOLLOW-UP CONTEST FOR THE PARTICIPANT JOURNALISTS. THE BEST FIVE ARTICLES WILL RECEIVE AWARDS BASED ON PREVIOUSLY DEFINED CRITERIA. THE BEST ARTICLES APPROVED BY THE MLET SHALL BE DISSEMINATED IN ARMENIAN MASS MEDIA.
IV EDUCATIONAL QUIZ
THE QUIZ WILL TEST THE USER€„¢S KNOWLEDGE OF VARIOUS ASPECTS OF THE REFORMS, THEIR PURPOSE AND BENEFITS. IN CASE OF WRONG ANSWERS, MORE INFORMATION WILL BE PROVIDED. THE QUIZ SHALL BE PUBLISHED ON HTTPS://QUIZ.MEDIAMAX.AM/AM AND DISSEMINATED IN SOCIAL NETWORKS. BASED ON THE QUIZ, ADDITIONAL EXPLANATORY CONTENT MAY BE PRODUCED FOR SOCIAL NETWORKS. 154-MLET-1809-1184455 Parent award context Parent award agency: Agency for International Development · Agency for International Development Parent award NAICS: 541618 Parent award description: ARMENIA MARKET LIBERALIZATION AND ELECTRICITY TRADE (MLET) ACTIVITY IS TO IMPROVE THE ELECTRICITY MARKET AND SUPPORT ELECTRICITY TRADE WITH GEORGIA BY HELPING MINISTRY OF ENERGY INFRASTRUCTURE AND NATURAL RESOURCES (MEINR), PUBLIC SERVICE REGULATORY COMMISSION (PSRC) AND ENERGY INSTITUTIONS TO ADOPT LEGAL-REGULATORY REFORMS, AND ACCELERATE THE IMPLEMENTATION OF MARKET LIBERALIZATION MECHANISMS, AND STRENGTHEN ARMENIA-GEORGIA DIALOGUE ON CROSS-BORDER TRADE. THE CONTRACTOR WILL EMPLOY A FLEXIBLE, DEMAND-DRIVEN APPROACH THAT BUILDS IN CONSULTATION WITH ALL STAKEHOLDERS AND USAID. View parent award on USAspending | — | $54,390 | Oct 19, 2021 | — – — |
Contract vehicles are shown only when present in the source record. Linked award numbers and vehicles open the authoritative record on USAspending.gov.
Government-sourced data comes from SAM.gov, SBA and USAspending.gov and is attributed to its source. Items marked company-reported were provided by the company and are verified by FedSub only where labeled. FedSub is a private company and is not affiliated with SBA, GSA/SAM.gov, or any government agency.